Mondo Disko - Electronic music club in Madrid, since 1999.
Redesign of the iconic Mondo Disko club, a cornerstone of Madrid’s electronic music scene since 1999, reimagines its identity and spatial experience while honoring its legendary legacy.
The Dawn of a New Era
Mondo Disko has been a cornerstone of Spain’s electronic music scene since 1999, yet its visual identity had remained unchanged for decades. While the club’s cultural impact and reputation continued to grow, its image no longer captured the energy and innovation it represented. The redesign reimagines the club’s visual language, aligning its identity with the vibrancy and success that have made it legendary.
Crowd Centered
The club’s new visual identity embraces a fluid, dynamic design that mirrors the energy of its crowd. Inclusion and diversity are at the heart of Mondo Disko’s community, and the identity reflects this openness, celebrating the variety and vibrancy of the people who make the club legendary.
The identity is strongly focused on the use of 3D elements, enhancing its fluid and versatile character. Designed with digital applications in mind, especially social media, the visual system comes alive through motion and depth. Its launch was executed through a combination of street campaigns and immersive AR filters, creating a multisensory experience that extends the club’s presence both online and in the city.
